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Celebrating World Wildlife Day 2019 in South Africa

February 28th, 2019, by African Travel

On March 3rd, we celebrate and raise awareness of the world’s wild animals and plants with World Wildlife Day.

For 2019, World Wildlife Day is focused on “Life below water: for people and planet.” There are over 200,000 known species in the ocean and as many as 2 million more remain a total mystery. Oceans cover approximately 70% of the earth and are a significant source of oxygen for our planet. That’s why, it’s important to raise awareness about life below water and how important marine species are to human development.

At African Travel, Inc., we recognize the importance of all conservation – in the ocean and on land. In partnership with The TreadRight Foundation, we support three pillars: people, wildlife and the planet. The world’s wildlife population is balancing on a dangerous precipice, so TreadRight has partnered with leading wildlife organizations to work to protect and rehabilitate elephant, rhino, and big cat populations around the world.

Recently, Lucille Sive, CEO of The Travel Corporation’s (TTC) Africa Division and Sherwin Banda, president of African Travel, Inc. visited Shamwari Private Game Reserve located in the Eastern Cape in South Africa. Shamwari Game Reserve is also one of the most successful private conservation initiatives in Southern Africa.

While visiting, Lucille and Sherwin were fortunate to interview Joe Cloete, General Manager and Johan Joubert, Head of Wildlife at Shamwari about the recent renovations as well as their conservation initiatives. African Travel has helped support many of these initiatives including supporting the journey of King, the lion curb rescused from an apartment in Paris and the conservation of rhinos. See the video below for the full interview.

At Shamwari, Lucille and Sherwin also enjoyed a day on safari with their knowledgeable game ranger, Minolan. In addition to spotting three (lion, rhinoceros and elephant) of the Big Five, they also enjoyed seeing all of the zebras, giraffes and antelope. They capped off their afternoon adventure with a classic sundowner in the middle of the bush with an unforgettable backdrop of the African sunset. To get a glimpse of a day on safari at Shamwari Private Game Reserve, check out our video below.

For a truly wildlife and conservation experience, consider our South Africa’s Natural Wonders safari vacation where you’ll journey to the marine and wildlife kingdoms of Shamwari Game Reserve and Grootbos Nature Reserve.

Earth Day 2018

April 18th, 2018, by Katherine Chin

The Travel Corporation and TreadRight Foundation Celebrate Wildlife Initiative for Earth Day 2018

The TreadRight Foundation, created as a joint initiative between The Travel Corporation’s (TTC) family of brands, recognizes Earth Day 2018 by celebrating the TreadRight Wildlife Initiative.

As a travel organization, the TTC family of brands appreciate just how spectacular this planet is every day, taking great pride in creating experiences of a lifetime across the globe. Exploring the world and gaining a deeper understanding of each destination helps forge lasting connections to the history, culture and natural elements that makes each special.

Destinations across the planet are often defined by their iconic wildlife and many local populations are dependent on a robust ecosystem to make a living. However, wildlife crimes like poaching and animal exploitation threaten to harm these innocent creatures and even wipe entire species off the face of the planet. Earth Day 2018 provides TTC and TreadRight the opportunity to celebrate the incredible work of those leading the charge to defend animals in vulnerable situations, such as big cats, elephants, and rhinos.

As TreadRight celebrates Earth Day 2018, those travelling with the TTC family of brands can also rest assured that they are helping to make a positive difference for our planet. Travelling with TTC’s family of brands this Earth Day will help to fund The TreadRight Foundation’s big cat conservation project, delivered in partnership with their Wildlife Initiative partners at the Wildlife Conservation Society.

“Through my years spent working across every environment imaginable, whether I’m telling the stories of people or wildlife, there remains one constant in any healthy ecosystem, no matter the habitat, from the oceans to deserts to rainforests; top predators are integral to robust and flourishing ecosystems,” says TreadRight Ambassador Céline Cousteau.

“We need to remember the importance of top predators. We have put these vital animals at risk. It is our responsibility to save them. We have to remember the essentials of a human-nature co-existence. We need to tap back into the idea of balance and recognize that in a multitude of integral ecosystems around the globe, the survival of big cats is central to a healthy ecosystem.”

To learn more about The TreadRight Foundation and the work it does to ensure the environments and communities we visit remain vibrant for generations to come through the more than 50-plus sustainable tourism projects it helps to support worldwide, please visit

International Women's Day 2018

March 8th, 2018, by Katherine Chin

Lucille Sive: Empowering Women on International Women’s Day

“The story of women’s struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights.”

– Gloria Steinem

Now, more than ever, issues facing women are gaining momentum worldwide. With the #MeToo and #TimesUp movements spurring activism in the US, #PressForProgress – the call for gender parity championed by International Women’s Day 2018 (March 8) – couldn’t come at a better time.


Lucille Sive at eKhaya eKasi Centre in Cape Town


On this #IWD2018, we highlight the efforts of Lucille Sive, CEO of The Travel Corporation’s (TTC) Africa Division, who wholeheartedly endorses gender parity. As one of the first women in the travel industry to break the proverbial “glass ceiling,” Lucille proudly promotes gender parity in her home country, South Africa, by supporting sustainable economic growth for disadvantaged women.

Lucille has spearheaded many sustainable and responsible travel initiatives in Africa, and these are what she is most proud of and holds closest to her heart. Uthando, a unique non-profit organization which raises funds for life-changing community development programs in Cape Town, was personally selected by Lucille to partner with African Travel, Inc. Lucille and African Travel are deeply involved with Uthando projects that help women in the Khayelitsha township gain skills and earn income.

The eKhaya eKasi “Home in the Hood” Art and Education Centre is the setting for two of these projects. A vibrant community resource, eKhaya eKasi offers after-school programs in literacy and performing arts for children, and assists unemployed adults with job skills and entrepreneurship training. Beading and weaving are among the skills women learn here, and the artisanal gifts they make and sell allow them to support their families while improving the health of their local community.


Lulama Sihlabeni, eKhaya eKasi director 


“The women of Africa are so resilient and resourceful,” says Lucille. “I am so proud that we’re able to partner with Uthando on these amazing projects that help foster independence and empowerment in women who are making a difference in their communities. It is truly inspirational.”


Beaded animals made by the women at eKhaya eKasi


Guests on various African Travel itineraries receive beaded rhinos made by the women of eKhaya eKasi as gifts, and starting in summer 2018 African Travel also plans to give blankets made by these women to local orphanages and underprivileged children.

We know that gender parity won’t happen overnight, but through progressive and supportive efforts made by women collectively, we can stay motivated and make positive gains day by day.  

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